--- title: "Behavioral Economics: Customers and Employees Success Formula Secrets" entity: "podcast" canonical_url: "https://www.chanaross.com/podcast/behavioral-economics-customers-and-employees-success" markdown_url: "https://www.chanaross.com/llms/podcast/behavioral-economics-customers-and-employees-success" lastmod: "2024-08-27T15:08:00.000Z" --- 🎧 [Listen to this episode on Apple Podcasts](https://podcasts.apple.com/ca/podcast/behavioral-economics-customers-and-employees-success/id1595165655?i=1000666736921) On the podcast today, I chatted with Melina Palmer, CEO of The Brainy Business. She helps companies around the world apply behavioral economics so customers buy and employees buy in. She is the author of three bestselling books and hosts The Brainy Business podcast. Together, Melina and I talked about: - How to use the psychological concepts of framing, confirmation bias and priming to motivate and inspire your team and customers - The three best email tips you will ever learn! - Hot to be intentional in your communication during sales conversations - How a little change every single day snowballs to create the life, business, and relationships of your dreams GIFT ALERT: Head to www.thebrainybusiness.com/audacity to unlock a free chapter of any of Melina's books! How are you implementing this message today? Hit reply and let me know! And, send this episode to a friend who you KNOW needs to hear this today! ## Work with Chana Chana Ross, Holistic Leadership Coach **Holistic Leadership Coaching** Are you an ambitious woman who is a leader at work, at home, or in the community? Do you struggle with perfectionism, determining your next step, overcoming self-doubt, or advocating for yourself? I want to help you become the best version of yourself. I've helped my clients unlock their potential and take transformational steps in becoming who they're meant to be. So, what are you waiting for? "You 2.0" is closer than you think. [Book a Coaching Connection Call here](https://chanaross.com/coachingconnectioncall)